The Top 5 Excuses for Maintaining an Unhealthy Lifestyle

#1 is, I don’t have time. #2 is, I don’t see results #3 is, I feel I am already too unfit. #4 is, I don’t have the motivation. And, #5 is, The gym is too far away. Do you fit … Continue reading

How to Achieve Significant Behavioral Change?

Leading ‘change’ theorists tell us that all human behavior is motivated by either pain or pleasure. We want to avoid pain or we seek pleasure. In fact, most of us avoid pain compared to gaining pleasure. Other theorists include significant emotional events (SEE). … Continue reading

Perception of Value Can be Skewed

I think most of us perceive value properly. We see something we want and we do the mental calculations of value versus price. If the value is present, then the cost becomes less of an issue. However, this can depend … Continue reading