What happens when you wait to start marketing until your book is ready to be published? The answer is ‘Lost Opportunity.’ There are many aspects to marketing a book. Waiting until the last moment restricts your marketing program. Some might … Continue reading
This week, the World Health Organization (WHO) announced that Remdesivir is no longer recommended as a treatment for COVID-19. Rationale https://www.webmd.com/lung/news/20201120/who-says-no-to-remdesivir-as-covid-19-treatment A panel of experts analyzed COVID-19 treatment results from four randomized trials covering over 7,000 hospitalized patients. They stated … Continue reading
The FDA is advising people without COVID-19 symptoms to not use the quick tests typically used in doctors’ offices. Why? Because they may not be as accurate. And retesting might be required. The expense of retesting is also a reason … Continue reading
Recent news about successful hydroxychloroquine (HCQ) treatments has been treated with disgust, disdain, and disbelief. Why? The stated reason is that there is no science to back up those claims. 350 out of 350 HCQ treatments without a recorded death … Continue reading
What is good health? Health, I believe is the combination of multiple factors – physical, emotional, mental, intellectual and social. We tend to think of health in only physical terms. Occasionally, mental health arises in our conversations. Many times, health … Continue reading
I think most of us perceive value properly. We see something we want and we do the mental calculations of value versus price. If the value is present, then the cost becomes less of an issue. However, this can depend … Continue reading
I remember Christmas as a child. It was a big deal. It took forever to come. My friends and I all wanted various things. We would tell our parents that we wanted this or that and hope that Santa would … Continue reading
What is important to people? What do they look forward to? What do they focus on? What do they try to keep up to date with on a daily basis? The Kardashians? Other celebrities? Sports? TV shows? Their car? Travel? … Continue reading